California: Somewhere in the desert
Frozen Sand, Fierce Machines – The KTM SX Shoot in the Californian Desert
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For this production, I took on the role of director and worked closely with multiple camera operators, guiding the visual approach and ensuring a cohesive look. I also stepped behind the camera myself for key shots and handled the entire edit – shaping the final piece from first frame to finish.
Concept to cut – desert dust, cold nights, and edits in the sky.
In the studio, we captured dynamic teaser shots focused on bike details – brought to life through precise editing. Using lighting, an LED wall, and a jib on a dolly, we created movement and depth without ever leaving the set.
Here are four teaser clips we created for the new KTM SX campaign. Each piece was shot with the same raw energy as the main film and tailored for quick impact. Naturally, all formats were adapted for different platforms – from Instagram to Facebook to TikTok – to make sure the campaign hits wherever the riders are.